What is your marketing strategy for your mortgage business? Do you feel like you have it under control and you’re finding tons of leads? Or, do you feel like the pipeline has dried up?
According to Slick Text, 292 million people—that’s 80% of the population—use text messages in North America alone and mobile usage has never been more popular worldwide. The best Customer Relationship Management (CRM) software allows you to instantly engage with both potential and existing customers through text messaging. SMS messages are a powerful tool for your automated marketing plan.
One challenging aspect of the mortgage industry for loan officers like you is generating enough leads to keep your pipeline full. However, with a little strategy behind your mortgage marketing, you can generate enough potential customers to flip this challenge around into one of your strengths.
Mortgage brokers have a lot of impressive skills, we are constantly amazed by the hard work you put into your jobs.
According to the career website Zippia, some of the most important skills for working in the mortgage industry are:
Have you ever wondered how implementing a mortgage-specific CRM will benefit you? Well, if you ask Shane Kidwell, owner of Dwell Mortgage and co-founder of Next Level Loan Officers, his answer is simple. It’s time. He gets to use his time more efficiently on the tasks that are most important.
“I can always make more money,” Shane said. “I can do more deals, I can get more creative, I can buy more leads, get new relationships – whatever! I can open secondary businesses that can support your primary job. You can’t get your time back.”
Keep reading to learn more about Shane (or check out the video below) to gain insight on how he went from part-time to part of the top one percent, how working with coaches changed his career path, and his thoughts on picking the right CRM for his team.
Topics: Producer Spotlight
As you know, mortgage lenders are busy people and the workload gets more intense with the dozens of small tasks to be accomplished each day. In fact, lenders, brokers, and agents regularly end up feeling overwhelmed by the constant tasks and wish something would make their jobs easier.
When buying a home, clients want to feel like they have a mortgage loan officer and a mortgage company that is not only knowledgeable of the real estate process but someone they can trust through the stressful experience. Any good loan officer is a mix of a strong grasp of the ins and outs of the mortgage industry combined with impeccable customer service.
Finding the right mortgage marketing software is about more than choosing a software interface to work with during your workday. For mortgage professionals, choosing the right software is your opportunity to simplify your work processes, manage your clients’ mortgage loan process, and increase your company’s revenue.
Matt Brown smelled an opportunity. Interest rates were among the lowest in years. Plus he had a CRM full of customers. How could he capitalize on this?
Turns out it was pretty easy.
With just three clicks in his CRM, Matt identified a list of 489 people based on their interest rate and date funded. From there, he created an automated text message targeting the list.
“We worked with you on your home loan. Have you considered refinancing to lower payments?”
Within minutes, nearly 500 people received his text.
Within the first day, eight people replied back with some variation of “I was just thinking about that. Let's talk!”
By the end of the week, Matt received 12 applications, all by sending one text from his CRM. One text, sent one time—that’s ROI.
Topics: LO Tips
We know, a person’s credit score is one of the most important factors in the approval or denial of their mortgage loan. When one of your potential client’s credit history is blocking their dreams of owning a new home, how do you help them?
Topics: LO Tips