News, tips, and tricks for getting the most out of your mortgage CRM

When buying a home, clients want to feel like they have a mortgage loan officer and a mortgage company that is not only knowledgeable of the real estate process but someone they can trust through the stressful experience. Any good loan officer is a mix of a strong grasp of the ins and outs of the mortgage industry combined with impeccable customer service. 

Finding the right mortgage marketing software is about more than choosing a software interface to work with during your workday. For mortgage professionals, choosing the right software is your opportunity to simplify your work processes, manage your clients’ mortgage loan process, and increase your company’s revenue. 

Matt Brown smelled an opportunity. Interest rates were among the lowest in years. Plus he had a CRM full of customers. How could he capitalize on this?

Turns out it was pretty easy.

With just three clicks in his CRM, Matt identified a list of 489 people based on their interest rate and date funded. From there, he created an automated text message targeting the list. 

“We worked with you on your home loan. Have you considered refinancing to lower payments?”

Within minutes, nearly 500 people received his text.

Within the first day, eight people replied back with some variation of “I was just thinking about that. Let's talk!”

By the end of the week, Matt received 12 applications, all by sending one text from his CRM. One text, sent one time—that’s ROI.

We know, a person’s credit score is one of the most important factors in the approval or denial of their mortgage loan. When one of your potential client’s credit history is blocking their dreams of owning a new home, how do you help them? 

No matter what went right or wrong with your last system, whether it was a spreadsheet or CRM, this time you’re determined to get the most from your investment. Pulling the trigger on a new CRM is a big move. Use the steps we’ve outlined below to see value quickly and set yourself up for long-term success.

The early 2000s were boom years for lenders. A healthy economy, low interest rates, and rapidly increasing home values paved the way for record homeownership. Loan officers had more business than they could handle. It was an ideal environment to make mistakes, learn from them, and keep getting better.

Then the bubble burst, taking the lending industry with it.

“We were all in the heyday of mortgage. Then, obviously, we all got humbled.”

Mortgage leads are the bread and butter of the home loan industry, and as you know most offices depend on some sort of system to track them.

But WAIT! Are spreadsheets robust enough to manage this important function? is CRM software a must? Is a mortgage CRM preferable to a general CRM?

Here’s everything you need to know about the best way to track your mortgage leads.

Google “mortgage CRM software” and you’ll be bombarded with hundreds of results. Scrolling through them will surely make your eyes glaze over. So how do know which one you should choose?

Don't worry, we’re here to help! We did all the research on mortgage-specific software and narrowed it down to six of the very best solutions.

What motivates your team to show up on a Saturday when it’s not required? Florida Loan Officer Isabel Williams shares how staying true to her mission of “helping people of color increase ownership inside of my community” motivates her partners and processors to be all the way bought in. Listen to why Isabel isn't pursuing re-fi business and how rescuing deals has become what she was meant to do.

"It's about helping people who had been turned down. Taking them from crying about losing their house to crying about getting into their new home.”

Like Cousin Eddie gifting Clark Griswold his white patent leather slip-ons, we’ve all been on the receiving end of some cringe-worthy gifts. We’ve also probably given a gift or two—no matter how well-intentioned—that ended up in the recipient’s re-gift pile. It’s hard to get it right 100% of the time.

Whiteboard President, Kevin Ducey, talks with Jeremy Katen from Cutco Knives about how increasing the quality of your closing gifts will result in repeat business.