Whiteboard is one of the world's best mortgage CRMs. Why? Because it was built specifically for mortgage professionals by mortgage industry leaders. Whiteboard is a results-focused platform using proven methods that position your clients and partners - the lifeblood of your business - at the center of your day-to-day.
How does Whiteboard help me manage my leads?
New leads and referrals are vital, but follow-up can be difficult. The challenge is following-up quickly and being able to hang in there and not give up on a lead.
If you constantly feel "squeezed" for time managing all your leads, no worries! Whiteboard is designed to make lead management simple and automatic. Your goal is our goal - get a conversation started, arrange an appointment, or get a completed 1003 submitted. Relax with the knowledge that Whiteboard automatically keeps leads engaged until they take that next step.
You'll never miss a new lead or a referral
When you receive a new lead from your website, you are proactively notified by email, in the app, and by text. New leads are exciting and we make sure you know you have one (or 10!).
Automated lead follow up
As soon as a lead is entered into Whiteboard, automated follow-up campaigns kick in. This means a personalized introduction email and text are sent inviting your new lead to take the next step—call you, make an appointment, or go online to fill out the 1003. If the lead is a referral, your referring partner is also notified that you've received the lead, are reaching out to follow-up, and you will keep them updated. All of these actions happen automatically. You just got 30 minutes back in your day.
Call scripts help you delegate
Call prompts and scripts guide the customer experience. When you receive a new lead, a script is created with all the details needed for you or a team member to follow up. These scripts contain the lead's information, strong calls-to-action, verbiage for a voicemail if needed, and instructions for what information to update in Whiteboard after the call is made.
How you manage your Sales Pipeline is a huge determining factor of your success as a Loan Officer or Mortgage Broker.
Will Whiteboard CRM help me manage my Pipeline?
The short answer — absolutely. Your goal with a lead is to start a conversation, showcase your value, build trust, and get a completed loan application (1003) — while proactively updating the referral partner. Whiteboard continues to automatically educate the client of what's coming next and keeps them informed throughout the loan process. Whiteboard continues to deliver communications for the needs list and milestones to the client, the co-borrower, and the loan partners.
Mortgage-specific pipeline sequences
Unlike other CRMs that come as a blank slate and require extensive setup, Whiteboard CRM has mortgage-specific Pipeline Sequences built in: Lead, Prospect, Pre-Qual Application, and Funded. There are also Pipeline Sequences and automated campaigns for Credit Repair, Followup, and Cancellations.
View your Pipeline
Your Pipeline is front and center. On the dashboard, a graph provides a visual representation of where your mortgages are in the Pipeline. Click one of the Pipelines to quickly view those mortgages, or click the "Pipeline" navigation link to see a full list.
Mortgage needs list
We've made sending Needs List updates and requests simple and automated. Using a pre-loaded check-list of the required items, simply move the button from Oustanding to Received for each item and an email will be sent to your borrower including the missing items.
Automated Loan Status and Milestone updates
Here’s one of the most powerful (and rewarding!) parts of Whiteboard CRM: automated loan status notifications. At each step in the loan process, loan officers and customers receive either an email, a text, or both. You simply check the box and a notification goes out for Appraisal Received, Loan is Approved, Loan Clear to Close, and Closing Docs are Out.
Centralize your partner communication
Keep all partner information and communication in one secure, accessible, central location. You can easily send an email, text, email a note or a report updating your loan partners.
Automated meeting scheduler & reminders
Use automated meeting schedules to keep partnerships on track with a weekly, bi-weekly, or monthly Partner Call. Automatically scheduled with one click, simply choose when they should be reminded. Increased communication will ensure you don't miss a detail along the way.
Pipeline view and referral reports
View which referral partners are your best sources for leads and conversions. Track referrals across the entire pipeline, from start to finish.
Holiday and Birthday campaigns
Always stay in touch with holiday and birthday campaigns. Automated emails and text campaigns ensure no partner falls through the cracks.
Say goodbye to a messy calendar
TThe Mortgage Playbook in Whiteboard CRM automatically creates and assigns tasks for you and your team within the CRM. No more keeping up with spreadsheets and a day planner and a calendar! You heard that right - The Mortgage Playbook creates tasks for you automatically, and only when they're needed.
Did you catch this? You don't have to create the majority of your tasks—the Playbook creates the next task for you.
Create new tasks on the fly
Sometimes you do need a new Task, Whiteboard makes it simple to manually create new tasks on the Dashboard or within the client or partner record. Choose your Task type from the most common, like Phone Calls, Email, Handwritten Note, Send Closing Gift, or create your own.
Claim a task or delegate like a pro
Assign tasks to yourself, another team member, or a team role. Role-based task assignment lets you delegate work that doesn't have to be done personally, freeing up time for you to focus on what's important.
Knock out tasks fast!
Streamline your workday by knocking out tasks in rapid succession from the Tasks page. This page gives you access to all of your tasks in a single location, letting you update contact information, make phone calls with provided scripts, ad-hoc text, and more. Just do the task, mark it complete, and move to the next. It's that simple.
Send SMS reminders and updates to your borrowers and partners quickly and easily with automated SMS campaigns that keep everyone in the loop. SMS is also more reliable than email for important information delivery.
Two-way SMS conversations
SMS facilitates an immediate two-way conversation between you and the contact, which is especially important in today's "always online" world.
"My team can now text on my behalf. We've reduced our response time down to less than 5 minutes."
Never miss a text. Whiteboard will notify you right on your phone when a borrower or partner sends your team a text message.
Text your contacts anytime, anywhere
Type out your message and hit the “Send” button. When your client replies, it’ll instantly appear here. Emojis included! 👍
Start your day at the Dashboard
See tasks and birthdays at a glance, search for clients or partners, add new contacts, or jump straight to your text messages.
Knock tasks out fast and on-the-go
Collaborate with your team to complete tasks. Quickly view which tasks have been started, overdue, and create new tasks.
Stay on top of conversations
Synced with Whiteboard, your texts appear back at the office in real-time so your team never misses a beat.
Update records from anywhere
Did the appraisal just come in? Update the mortgage and automated campaign notifications will take over.
We've worked with several popular lead vendors to offer pre-mapped imports. Just pick the source and all the important datapoints are automatically mapped for you.
All other Vendors
Simply get a list of available fields from your vendor, map the fields, provide the source URL and Whiteboard will receive the leads via Zapier, HTTP Post, JSON Post, URL Post, Webhook, XML Email, or XML Post.
We’ve helped Whiteboard users automate leads and data from a ton of sources, including the below: