Best Practices for Mortgage Email Marketing Campaigns

Posted on August 3, 2020

In the world of real estate and mortgages, an increasing number of interactions is being done online. From perusing listings to applying for mobile mortgages, it’s easier for a mortgage loan officer to find new clients through online contact than any other way.

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Topics: Blog

Use your CRM for Mortgage Marketing Automation

Posted on July 31, 2020

Automating your mortgage marketing system is a useful way to improve your day-to-day operations. You can improve both your lead management and lead conversion rates through mortgage marketing automation. Plus, it will save you time and allow you to focus on many more important tasks related to running your business. 

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Topics: Blog

Five Mortgage Marketing Strategies to Increase Revenue

Posted on July 27, 2020

What is your marketing strategy for your mortgage business? Do you feel like you have it under control and you’re finding tons of leads? Or, do you feel like the pipeline has dried up? 

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Topics: Blog

Benefits of a Mortgage CRM with SMS Features

Posted on July 24, 2020

According to Slick Text, 292 million people—that’s 80% of the population—use text messages in North America alone and mobile usage has never been more popular worldwide. The best Customer Relationship Management (CRM) software allows you to instantly engage with both potential and existing customers through text messaging. SMS messages are a powerful tool for your automated marketing plan.

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Topics: Blog

Marketing for Mortgage Lead Generation

Posted on July 20, 2020

One challenging aspect of the mortgage industry for loan officers like you is generating enough leads to keep your pipeline full. However, with a little strategy behind your mortgage marketing, you can generate enough potential customers to flip this challenge around into one of your strengths. 

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Topics: Blog

Mortgage Marketing Guide

Posted on July 17, 2020

Mortgage brokers have a lot of impressive skills, we are constantly amazed by the hard work you put into your jobs.

According to the career website Zippia, some of the most important skills for working in the mortgage industry are: 

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Topics: Guide, Blog

Building an Effective Mortgage Company Marketing System

Posted on July 13, 2020

As you know, mortgage lenders are busy people, and the workload gets more intense with dozens of small tasks to be accomplished each day. In fact, lenders, brokers, and agents regularly end up feeling overwhelmed by the constant tasks and wish something would make their jobs easier.

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Topics: Blog

How to Find the Best Mortgage Marketing Tools for Loan Officers

Posted on July 10, 2020

When buying a home, clients want to feel like they have a mortgage loan officer and a mortgage company that is not only knowledgeable of the real estate process but someone they can trust through the stressful experience. Any good loan officer is a mix of a strong grasp of the ins and outs of the mortgage industry combined with impeccable customer service. 

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Topics: Blog

Guide to Choosing Mortgage Marketing Software

Posted on July 6, 2020

Finding the right mortgage marketing software is about more than choosing a software interface to work with during your workday. For mortgage professionals, choosing the right software is your opportunity to simplify your work processes, manage your clients’ mortgage loan process, and increase your company’s revenue. 

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Topics: Guide, Blog

What is Mortgage CRM Software?

Posted on January 2, 2020

Solid leads are the lifeblood of the mortgage industry. Leads become prospects and prospects become closed deals. Managing the lifecycle of these leads is crucial. But how are you keeping track of this vital information? Jotting notes in a notebook? Maybe an intricate series of sticky notes? A bloated spreadsheet?  Luckily, there is software out there to help you with these tasks.

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Topics: Blog

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